Lives Of Our Days

 

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When I stumbled across Matt Barrie’s piece on ideas worth pursuing in tonight’s reading, I couldn’t help but think of this afternoon’s meeting with Diesel, Jay and MM.

Who knows where it will end up but, based on Matt’s three-stage test, methinks Barkles is well on the way to being an idea worth pursuing:

1. Scalable: Tick

2. Disruptive: Tick

3. Now… Time to talk to potential customers :)

I especially loved this little quote towards the end of the article:

Look for pain killers, not vitamins. We’d all like to take vitamins, but if we’ve got pain – we’ll pay a lot for a pain killer right now.

Best of luck guys!