The quote above really resonated with me, for reasons that will become clear in the weeks ahead.
Another choice excerpt:
Speaking to other people, they talk about a golden age of engagement 2-3 years ago, when people’s comments and feedback was of a much deeper and higher quality and the rush of instant connection with multiple people around the world was as addictive as the web could be.
People are replacing that rush with Tumblr, Facebook and Instagram likes now and as communications shorten, the depth and quality of engagement through comment threads seems to be on the decline.
There’s also the overload issue which seems much more pronounced now than it was 2 years ago. People just don’t want to read longer posts as much as they used to.
Interestingly, they do read really long posts. You see that in the power of Instapaper and Read Later. Gawker’s moving there too, focussing on mixing shorter posts with longer, in-depth writing. This weekend’s Betaworks shareholder letter is another great example.
There’s just a sprawl of ignored middle-ground blog posts that’s shifting into obscurity.